When it comes to creating a website, the most common method is to head on over to a domain registrar to buy a domain name and then sign-up for a hosting service.
Though that method does work, there’s another method that you can use to set up a new website and get a head start in Google’s search results.
In most niches, the competition is quite fierce, and new domains rarely rank well within the first few months.
It takes time to build a website that will remain in the number one spot for your target keyword.
In fact, most websites will bounce up and down between keyword positions, unless you really know how to optimize your website for search engine results.
Well, if you are planning to start a new business, this one trick might be what you need to secure your Google rank.
Buy an Expired Domain for Your Business.
Instead of looking for an exact match domain on a domain name registrar, consider looking into domains that have already been bought but the owner, for some reason, has decided to abandon them.
Expired domains are awesome because they usually have more authority than brand new domain names.
Though domain age is not a prime factor when it comes to search engine optimization, in most cases older domains will have more links pointing in.
There are tons of these domains lying around abandoned and waiting to be snatched up and used.
Most of the time you’ll need to pay a little more than you would for a regular domain name but the SEO benefits are worth it.
Then again, not all expired domains are useful.
As I mentioned earlier, the age of the domain alone is not an important factor, but what you want is a website that has decent page authority and back-links.
A lot of internet marketers will abandon their websites when Google slaps them with a penalty and those are the domains you want to avoid at all costs.
But there are also a lot of expired domains that were abandoned simply because the owner changed tactics or start a new business.
So where can you find expired domains for your new business?
Most domain registrars have a section that allows you to search for expiring or outdated domains.
For example, Name.com has an interesting section with a lot of expired domains that you can snatch up for a decent price.
With Name.com, only the domain names will be for sale, in other words, these aren’t websites and they don’t have any content.
For best results, look for expired domains that already have content because that will save you a lot of time.
Just make sure the content is unique.
As I mentioned earlier, they’re a little bit more expensive, but usually not much more, maybe a few dollars.
Check the domain metrics and back-link profile.
But remember that you need to check if those domains carry any authority because an old domain without any back-links (or an expired domain with a penalty) won’t benefit you at all.
To check those metrics, use a free tool called Majestic.
Take a look at the back-link profile breakdown and don’t entertain domains that have deleted or no-follow back-links, as those are useless.
You also want to keep an eye out for the green section, as that means the back-links were active last time the domain was crawled.
If you can find an expired domain with a positive back-link profile because it will provide you with a really nice search engine optimization boost.
So if you are planning to create a website soon, this is one trick that you might want to consider to boost your rank.
Otherwise, the alternative is starting with a brand new domain and building back-links from scratch, a process that takes quite a long time.
With my technique you’ll be able to save a bit more time.
Thanks for taking the time to read this article.
If you want to learn more about how to start an online business from scratch, check out this awesome training course.