When you think of the word “blog” or “blogging” the first image that pops into your head is a simple website that people use to write down their thoughts on various topics, like travel, food, fitness, and what not.
It’s true that blogs are mainly created for entertainment purposes and most people don’t make any money from their blogs.
But professional businesses can also benefit from blogging.
How can one person write hundreds of articles and not make a single cent while another person writes a few articles and generates revenue on a daily basis?
Let’s find out.
If you are launching a new business or looking for a way to promote your business with content marketing then you will need articles for your new website.
I can help write those articles for you. Click the link and check out my services, it might save you a lot of time, frustration, and cash.
You’re here because you’re interested in creating a blog that brings in traffic and converts into sales.
So, let’s begin.
1. Target a Keyword or Key Phrase
Keyword targeting is not that complicated, all you have to do is make sure that your articles include a certain key phrase.
I recommend including the key phrase at least two times in the content of your blog posts, it should also be in the URL and Title.
For an additional bonus, try to format the keyword as a header whenever possible. Word-Press makes it incredibly easy to do that.
How to Get Traffic From a Blog: Understanding Keywords
Let’s take a moment to expand a bit on what keywords are and how to use them to get traffic to your website.
When it comes to finding keywords to target, here’s one tip that has made all the difference. I learned this tip from trial and error and a few failed websites.
Think about your ideal client, what problems do they need to overcome? What are some challenges in their industry? How can you solve their problems?
For instance, let’s take an example from my website, I used the above tip to come up with the idea for this article.
I specialize in writing blog-posts for small businesses. What type of problems do people with blogs have to deal with on a regular basis?
They don’t have enough traffic. What’s the title of this article? Understand the point I’m trying to make?
You have to imagine your ideal client and then imagine what it is like to be in their shoes.
Next, do the research, and work on providing solutions to their problems. Next, open a keyword tool, and use your ideas to find some low-competition key words to include in your articles.
It’s a really simple process but one that can be used to create a flow of extremely targeted traffic that will convert into sales.
(Wondering what keyword tools to use? I use Jaaxy)
2. Always Include Internal Links (Where Relevant)
This is for convenience and search engine optimization purposes. It makes sense to spread out the traffic to as many different pages as possible. It would be counter-productive to keep all the traffic on one article.
Unfortunately, a lot of people make that mistake. If you have a brand new blog (which is the case for most businesses) then you won’t have anything to link to in your articles.
In this case, I would link to your service pages or other relevant pages where people learn more about your business.
Every new article that you publish should link to other articles or pages on your website. Internal links are important not just for search engine optimization but people use them too.
3. Share Content From Other Bloggers in Your Niche
I used to think that everyone is on their own when it comes to working online. I thought other, similar, websites and blogs were my enemies and there was no way that I would do anything to help them out.
Turns out, I was wrong; and I was missing out on one powerful way to bring in extra traffic. Sharing content from other bloggers in your niche is a superb way to bring in additional traffic.
There are a few ways that you can do this…
One, share their articles on your social media profiles, send some traffic in their direction, they’ll like return the favor in the future.
Two, write an article based on one of their articles and introduce an alternative opinion. It helps if you are an expert in your industry and can back-up claims with facts and figures.
Three, do a monthly or weekly “Bloggers to Follow” campaign where you share all your favorite websites with your readers. These articles are excellent for networking and can bring in a lot of traffic because the other bloggers will share the article on their social media profiles.
Fourth, do a review on one of their products or services. I recently did this with my previous article, Bamidele Onibalusi’s The Freelance Writer’s Success Starter Guide Product Review, and not only did I appear on Bamidele’s radar, but he emailed me and said thanks for writing a positive review about his product. I built a connection.
There’s a lot more to talk about regarding these topics, but I will have to save it for another article.
4. Sell Something (Product, Service, etc)
You have to sell something to make cash. Most bloggers don’t realize that they can make money from a blog and they write articles solely for recreational and entertainment purposes. They’re missing out on a lot of potential revenue!
This will also help with traffic because a product will be associated with your name. When someone searches for the name of your product your blog will pop up in search engine results.
Every successful blog sells something; a service, a product, an affiliate product – you have to sell something or you won’t make any money – it’s that simple.
At the moment, I sell a service, I create content for small business owners.
You can write an eBook. Write about your experiences. Write about what you learned. Slap a price tag onto it and see what happens. Chances are it will bring in some cash.
Except, everyone is publishing eBooks nowadays, anyone and they’re cat can publish a book online, it’s ridiculously simple.
So, stand out, be different. Write about you. You are different, aren’t you?
Selling an eBook on a blog is one of the best ways to turn your website into a cash machine. Worse scenario; it doesn’t sell, but at least you learned how to write a book. You can do better next time.
Experience is valuable.
5. Promote a Product as an Affiliate
Product reviews are perfect for bring in traffic. Write reviews and include affiliate links.
Some people build their website for the sole purpose of promoting an affiliate product. If you want to take that route, one of the best types of content for your website would be product reviews. Look for similar products, write an honest review, and then recommend your affiliate product.
Product reviews always have a higher conversion rate. It’s one of the reasons why there are so many product review websites for Amazon products, the owners earn a commission for each sale, it’s not the best way to make cash online, but it does work for some people.
Like I mentioned earlier, make sure to link to your affiliate products in every article that you publish.
To summarize, blogs can be extremely profitable, but most people don’t know how to set up a blog that is designed to make money. If you want to make a profitable blog remember these five tips:
- Target keywords when you write articles
- Include internal links
- Share content from other bloggers in your niche
- Sell something (services, books, etc)
- Promote an affiliate product.
Don’t forget that you need to publish articles on a regular basis, at least a few times a week, otherwise, the website won’t grow fast enough.
I’ll be publishing articles a lot more often on here so come back soon.
I hope you liked this article on how to get traffic from a blog!
Got more tips? Share them below!