Let’s talk about Twitter…
Social media is one of the most important tools that you can use for your content marketing efforts but most people don’t know how to use it for maximum results. In this article, I will expand on how to use Twitter to bring in more traffic and increase your business exposure.
I recently started to work on expanding my presence on social media and over the past couple of weeks I learned a few cool tricks to bring in more traffic from Twitter.
As usual, these are simple tips that anyone can use to boost their business. Ironically, these are some of the same tips that so called professional marketers will charge an arm and leg to carry out…
Before We Begin:
Before I dive into the meat of this article, I would like to ask that you check out the article in the link below because this article is a follow-up to that article and you might not see the full picture unless you read my previous article about social media.
You will – of course – need a Twitter account.
If you haven’t already, I suggest that you go ahead and create one because it can be a huge asset to your business, a networking tool and a source of traffic.
You can also follow me on Twitter here.
You can also check out the list of my content creation and marketing services on the main page of this website.
You can also subscribe to my newsletter and receive future posts in your email inbox!
The List You’re Waiting For…
So, let’s begin.
For starters, some of these tips require third-party applications. I’ll let you know where to find the services that solve those problems.
I would also like to ask that if you enjoy the content in this article please share it with your friends or followers, it will benefit them and make it easier for me to provide more, similar, content in the future.
1. Pinned Tweets
This is a relatively new future to Twitter but I discovered that it’s an extremely useful feature and can bring in a lot of traffic.
It’s quite simple, all you have to do is share one of your articles on Twitter, head on over to your Twitter account, click the settings icon, and choose “Pin to Profile Page”.
The pinned Tweet will be stuck to the top of your profile page and all your new Tweets will fall in the feed under the pinned Tweet.
Why is this Perfect for Content Marketers?
This feature is perfect for content marketers because the pinned Tweet is the first thing that people who land on your profile will see (and they’re more likely to check it out too).
If follow someone on Twitter, they’ll receive a notification, and they’ll likely follow you too. When that happens, they’ll land on your profile page and see your pinned Tweet, and they’ll be inclined to interact at with it in someway.
Of course, it also depends on how long the Tweet is pinned on your profile. Some people like to keep links pinned for months at a time in order to collect more re-Tweets and traffic or advertise their best work.
I simply replace the pinned Tweet with my latest article, it helps increase exposure for your most recent article and let’s your Twitter followers know that you have a new article for them.
So, consider pinning your most recent article to your Twitter profile, it’s a powerful marketing feature. It only takes a few clicks.
2. Automatically Delivered Direct Messages
If you have a presence on Twitter, the mass direct messages that people send you can be a little irritating but I’m sure you do at least briefly scan the messages. Sometimes real people send you direct messages and you don’t want to miss them.
Having said that, most of the direct messages that you’ll receive will be automated messages with links to random websites. I understand people want to market their websites as much as possible but they are not using this feature to it’s full potential.
You will need a third-party Twitter application to activate this feature, and there are a lot of services out there that provide this feature.
Social Oomph is probably the best company for managing social media interactions. It’s a free service and I use it on a daily basis.
So the idea is to send a direct message to your new followers with a link to your latest article. When someone follows you on Twitter they’ll receive the direct message automatically and you’re article’s link will be in there for them to check out.
Most people’s automatically delivered direct messages are complete junk and everyone skims over them.
They are almost always something like, “Thanks for the follow! Check out my website/article”.
Those messages are not effective at all because nobody wants to check out a random link.
You have to provide them with some more information!
I haven’t really cracked the code for the perfect direct message, but I did notice that when you provide some more details and create a custom message; people are more likely to click the link.
Just ask yourself the question, “Why would someone want to click this link?”
What is the link about? Why would someone benefit from checking out the link? Make it crystal clear! And that’s your direct message.
Like the pinned Tweets, its up to you to decide how long you want a certain message to be active.
I like the idea of changing it to promote your latest article but that’s just me.
You could use it to promote your freebies, services, or products, it’s all up to you.
3. Attach Images to Your Tweets (Especially if you’re sharing a article)
People on Twitter like images and interact with them more often then text Tweets. You’ll get more Likes and Re-Tweets, thus improving your exposure on Twitter.
Something that I noticed that is quite powerful at boosting Twitter interactions is to attach an image to your Tweet.
Creating an image about your article is fairly easy, all you really need is MS Paint but if you really want to make a fancy image then you can use Photo Shop or even hire someone to make custom graphics for you.
It won’t take more than a few minutes. All you need to include in the image is a background (could be a plain color), the title of your article, and a brief but direct sub-heading for the article.
You want people to know exactly what the article is about before they click the link. There’s so much spam out there and people are cautious about the things they click on.
You have to show them that your links are safe.
Do spam bots go out of there way to create images for their articles? Nope!
Most humans don’t even want to do that. Stand out of the crowd, the people who put the most effort into a project tend to come out on top.
You can use the image attached at the beginning of this article as an example. It only took a few minutes to create and format.
It makes your Tweets look more professional and encourages interactions. I don’t know about you, but I don’t like to follow accounts that have a bunch of Tweets with random text links and no Likes, Re-Tweets, or Replies.
You want to follow people that have a back and forward interaction with their followers because those are the people that will interact with you.
4. Always Use Hash Tags
I mentioned hashtags in my detailed guide to marketing on social media but they’re worth mentioning once again because it was only until recently did I notice their true power.
Hashtags have individual feeds. You can click on a hashtag and see all the Tweets and content that include that specific hashtag and yes – depending on the hashtag – a lot of people can see your Tweets.
There no way to tell for sure how much traffic certain hashtags receive but you can check Twitter’s trending hashtags for some ideas. Even I track some hashtags for content, like entrepreneur related Tweets, and others topics.
So, whenever you make a new Tweet, it’s ideal to include as many hashtags as possible because they boost your tweets impressions. Just include as many as you can that are related to the subject of your tweet.
Yeah, this does mean that you will have to manually create Tweets, but I discovered that manually created Tweets almost always perform better than automatic Tweets. The reason is because people appreciate the human touch and are not interested in any automated statuses.
You’ll also be able to increase your chances of collecting more followers with hashtags.
5. Reply to Tweets.
If someone who you admire posts a Tweet, consider writing a reply and leaving an opinion.
It’s similar to leaving a comment on someone’s website, everyone who visits that website will be able to see the comment, and your Twitter account will receive a lot of exposure.
The awesome thing about Twitter is that there’s a 150 character limit to each message so you don’t have to think of some really witty comment to leave.
It could be something as simple as saying thanks!
All of their followers will see your reply and they’ll likely check out your profile.
Social media requires work.
You have to be active and interact with your fans and followers on a regular basis. It can be quite time consuming but also very rewarding if you follow the right steps and share useful information.
Many people hire virtual assistants to manage their social media accounts. If you have too much work on your hands, that’s one idea that you can consider.
Still, Twitter is not going anywhere, so it’s important to learn how to use it to your advantage.
If you follow the five tips outlined in this article (and the ones in my previous social media guide) you’ll be able to improve your business by leaps and bounds. Not to mention defeating your competition and securing life-long clients.
Let’s summarize the points:
- Pin important Tweets to your profile.
- Create an automatic direct message feature with links to your content.
- Create custom images dedicated to the content that you’re promoting and attach them to your tweets.
- Include as many hashtags as possible.
- Reply to other people’s tweets and interact with your followers.
Follow these five tips and you’ll drastically boost your Twitter presence and your business will see waves of targeted traffic.
Thanks for taking the time to read this article.
What do you think about Twitter?
What do you think about this article?
Have you heard of these tips before and is there anything that you would like to add?
Leave a comment below!