If used correctly, social media can be a gold-mine for marketing and leads.
It’s your duty to find and share useful content on your profiles to boost interaction and lead people back to your website.
But that’s a little easier said than done.
Find Hot Content:
Most people get stuck when it comes to marketing on social media because they don’t know what type of content to share to capture people’s interest.
Well, there are two simple tricks that you can use to create hot content for your social media profiles and boost social shares.
The first tip involves an online photo-editing tool called Canva.
Canva is an awesome free online-based tool that you can use to make cover images for your projects.
Ever see those motivational posts on Facebook with a portrait and a quote from a famous author or artist?
Images like that are shared quite often on social media, and I’m going to show you how to make them.
With Canva, it’s super easy!
First, head over to Canva and create a free account.
It’s totally free, no strings attached.
Next, select the type of project that you need.
I recommend the default “Social Media” template but you can also use “Custom Dimensions” in the top right corner.
Then, drag and drop the elements that you need into the workplace.
The “Layouts” menu has a lot of excellent templates to choose from.
Click on the text area to edit the default text.
You can include any inspiration quote in this area, or you can do something different and use this as a marketing opportunity for your business.
If you have a blog or Twitter account, one idea would be to take snippets from your articles or Tweets, and include them in this text area, with a link to your website at the bottom.
Take a look at the example below.
I made that in a few seconds.
With a little more time, we can make it even prettier, and not only will it spice up the article, but it will also provide us with something to share on social media.
You could even take it a step further and use your personal portrait picture in the background.
Fun & Creativity:
Just remember the point is to create an image for social media because images tend to be shared a lot more than plain text links.
If you want to learn more about marketing on social media, I recommend reading this ultimate guide to marketing on social media.
The second tip is a little simpler, and it’s mainly for Tweets or Facebook statuses.
What you want to do is take a snippet from your article and then share it as a Tweet or Status.
It’s that simple.
It’s a good idea to do this prior to publishing the article, as it provides people with a teaser for the upcoming article.
Take a look at the Tweet below.
— Timothy Gagnon (@Timothy_Gagnon) January 10, 2017
Would you read that article?
So that’s it for today, two simple tips that you can use to boost interaction on your social media profiles.
I hope you found those tips useful and I can’t wait to see your results.
Thanks for taking the time to read this short article and don’t forget to leave a comment.
Until next time.