Every marketer should have a social media presence, even people who are not marketers have social media accounts.
But to engage your fans and keep them coming back for more, we need to find content to share with them.
Often, social media marketers run out of content to share on their social media profiles because they have to hand-pick content, and that can take time.
Searching for quality posts to share on your social media profiles can be a hassle.
Especially when you need to publish something everyday!
Well, I’m going to let you in on a little trick I have been using to create promotional posts for social media.
These posts serve three purposes; to promote your social media accounts, to provide you with content that you can include in your articles, and to increase your brand exposure.
As we know, articles that don’t include any form of media are – let’s face it – boring to read.
We need to spice things up with related images and videos to make the article pop and leave a lasting impression the reader.
So learning how to make social media posts is not only beneficial for your social media marketing efforts; but it can also improve the content on your website.
Before we begin, we’ll be using an online image-editing tool called Canva, a completely free platform.
If you have been following me on Twitter, then you have probably seen these posts.
Head over to Canva and open a free account.
Using Canva to Create Media-Rich Content:
Hit the “Create a Design” button and you’ll see a list of templates.
Then, select the “Social Media Template”.
You’ll see a blank work-space.
On the left sidebar, there are plenty of templates to choose from.
I like to use the quote templates.
For this example, I chose “A Cup of Tea…” template.
And now all you have to do is remove the sample text and include your own.
Select the sample name and drag it down.
Then, click on it, and enter your name a long with any links you want to include.
I included my website and Twitter handle.
Next, fill in the main text.
You can either write something off the top of your head or copy a sentence from an article already on your website.
I chose the later option in this example.
Play around with text size and color until you find something that works.
When you’re satisfied, hit the download button.
Now, head over to your social media profiles, and upload the content.
On Twitter, open the Tweet tab and simply drag the image from your download tray into the Tweet box.
Fill the box with hashtags to boost exposure.
And hit Tweet.
Now find the Tweet on your profile, select the little drop down arrow in the right corner, and select “Embed”.
Then, copy the script into the text section of your WordPress post.
The final result should look like this:
— Timothy Gagnon (@Timothy_Gagnon) April 25, 2017
And that’s it.
The best part is you can save your templates in Canva so the next time you want to create a picture it can be done in a matter of seconds.
I recommend creating at least one of these pictures and uploading it each day – it’s an awesome way to bring in more impressions and fans.
Keep at it and you’re social media accounts will GROW faster than you ever imagined.
Thanks for taking the time to read this article.
If you have any questions, leave a comment below.
Until next time.