Wealthy Affiliate is an online business training center that provides members with the training and tools they need to build successful websites.
But there’s a problem.
The vast majority of Wealthy Affiliate websites are the same. They publish the same types of articles, the same reviews, the same keywords, and the overall feel of each website is the same.
What is going on here?
If you’re not familiar with Wealthy Affiliate, read through my Wealthy Affiliate review for a breakdown.
I was a member of Wealthy Affiliate for a few months, until I felt it wasn’t for me. But there’s no denying it has helped plenty of people make money online.
It’s perfect for beginners who have no experience and need to keep all their tools and stuff in one place.
The reason I left was because I felt I knew most of what was being talked about in there, and I already had a hosting company and tools, so there’s wasn’t much for me.
Of course, there’s still something for everyone. It does provide you with a nice way to build connections and meet like-minded people.
But I didn’t feel like sticking around, so I left.
Let’s stay on topic.
What is With the Scams?
If you are familiar with Wealthy Affiliate than you probably know most of the member’s websites are in the internet marketing industry.
It makes sense, because Wealthy Affiliate is an online training course, so if you want to promote it as an affiliate, your website will be about related topics.
The websites bring in traffic by reviewing or comparing other products similar to Wealthy Affiliate, while always directing people towards the better choice.
Better, of course, being Wealthy Affiliate.
There have been a lot of complaints from people online saying these websites (websites that claim every other product, besides Wealthy Affiliate, is a scam) are scams themselves.
And that may be the case. Most of these website owners rationalize it by saying Wealthy Affiliate is actually the better choice.
Most of the time, it is, indeed, the better choice.
There’s so much crap out there, and at least Wealthy Affiliate provides coherent training material that is updated on a regular basis (and tools that work!).
Wealthy Affiliate Encourages These Websites:
The problem is the training is built in a way that pushes people towards these kind of review-based sites, in the make money online niche.
And since the more popular members make a decent income from these sites…
New members assume it is the way to go, and they hold nothing back when bashing other products.
I don’t think straight-up bashing other products, is the way to write comparison reviews. And it looks like most of the readers of these blogs feel the same way too.
It’s not uncommon to see comments like, “Oh Wow, another WA member saying a product is a scam, what a surprise!” and they have a point.
There’s another problem with this. If you build a review site for the internet marketing industry, chances are you’ll borrow content from other reviewers, about the same products.
Basically everyone is rewriting one another’s articles. That’s not great.
And then there’s the possibility that whatever product they were writing about might disappear in a few months, anyways.
The internet marketing world is always changing and while new products appear on a daily basis, many die too.
You might write a great review about a product, only to have it die a few weeks later, and then whatever traffic your review was getting will die too.
But still, a lot of Wealthy Affiliate members are making a good amount of cash from their websites, even if they are in the internet marketing industry.
What happens instead is you get a bunch of clones; copy-cat websites, that are all pretty much the same.
And they’re all competing for the same keywords. Not great for anyone.
What if a Product Really is a Scam?
No doubt about it, there are a ton of products out there that shouldn’t even exist. Straight up scams.
Landing pages that promise you can make thousands of dollars a day with a simple push of a button.
Just pay the deposit fee, and boom – instant cash.
Throw in some fancy cars, rented mansions, and Fiverr video testimonials (who will say literally anything you hire them to say) and you have the foundation for a nice scam.
And that’s the problem. Making a scam is actually easy!
The people who make these scams don’t plan to stick around either.
They’ll throw together some random binary bot “system” and rake in some cash, then shut it down before the authorities catch on.
Then they’ll start something else, with an almost identical name.
And that’s where the Wealthy Affiliate bloggers come in. They’ll write reviews about these products, saying they are scams (and they are!) but then – poof – the product is gone.
Now you have an article about something that doesn’t exist. I’m pretty sure if you go through the Wealthy Affiliate bloggers sites, most of their reviews will be about dead products.
Then again, that’s the nature of the game. Some content works, some doesn’t. Most of the time, only a handful of articles will bring in most of your website’s traffic.
So there’s nothing inherently wrong with saying a product is a scam, if you can come up with proper proof.
But then that product will probably be gone soon anyways, so is it really worth creating a fuss about?
What You Can Do Instead…
What can you do about it? Well, if you’re new to Wealthy Affiliate, I think it’s better to avoid the internet marketing industry all together.
If you want to promote Wealthy Affiliate as a – well – affiliate – there’s a better approach (at least I think so!)
One. If you’re going to write product reviews, only review products that will be around for a long time. Legitimate products. Like hosting companies, or well-known marketing tools.
Do that, and while you might not pump out as many reviews as other bloggers, at least yours will stand the test of time. And that’s what it really is all about – ever-green content.
Ever-green content is content on subjects that will never lose their popularity. Naturally, writing these kind of articles is much easier said that done.
It’s kind of like telling someone to stop being poor.
Two. Write long-form content. According to Search Engine Land, most of the articles ranked in the top results of Google have an average of 2,032 words. That’s the average.
Most marketers agree long-form content is the way to go, as far as search engine optimization is concerned.
The takeaway is you should focus on writing articles that have a word count of over 2,000 words, minimum. Bigger is better (that’s what she said).
Being Unique is HARD:
It is easy to tell people they should make unique websites, but actually doing that is really hard.
Chances are your ideas are not that unique or special. You probably aren’t that special either (sorry!) and chances are tons of people are thinking about the same ideas too.
I have made a bunch of sites, thinking they were unique and special, but I soon realized it was just more of the same.
I noticed most Wealthy Affiliate bloggers kind of copy each other, whether it’s the content, or the website design, every site is remarkably similar.
In my opinion, if you want to make a more lasting impression on your audience, follow the two tips mentioned earlier, and also try to make your site a bit different.
But how do you make your website stand out from the rest? If this was the real world, most people dye their hair pink and grow a Mohawk.
We can’t really do that to our sites, unless we want our audience to cringe, and close the tab as quickly as possible.
In my opinion, the design of the website should be clean and “normal” but the content should be where you shine.
Try to come up with some sort of content code for your site. Be picky about what goes on there. Have some sort of guideline to follow. Be your own editor.
And then memorize those guidelines and re-read them every day, until you know exactly what to put out there.
Make it silly, funny, controversial, scientific – whatever.
That’s up to you.
Wrapping it Up:
To summarize what we talked about today:
If you want your Wealthy Affiliate website to be better…
- Don’t be too quick to bash products. Research first. If they’re dying – it’s probably not a good idea to write about them.
- Write about companies that will be around for a long time.
- Write long-from content (2,000 words +) for best results.
- Create some sort of guidelines for content on your website. Make it personal. Make it yours.
Follow those few tips and your Wealthy Affiliate website should perform much better.
Until next time.